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January 2013

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2013 Serge DeNimes

Last year at Jonathan Trumbull, we started stocking t-shirts by the exciting new label Serge DeNimes.  The contemporary brand founded by Oliver Proudlock in 2011, offers original, urban t-shirts of the highest quality. Serge DeNimes name relates to the origin of Denim: a sturdy fabric called serge, made in Nîmes, France, by the André family. Originally called serge de Nîmes, the name was soon shortened to denim. The brand’s first line was inspired by a series of photographs, taken in 1978 by prominent photographers Douglas Villiers and Oliver’s mother, Lena Proudlock , which... Read More