Serge DeNimes


Serge DeNimes SS14

The Serge DeNimes brand is growing season by season and this Spring/Summer we’re branching out – well, a little – with a range of new t-shirts and a sweatshirt.  As per usual, brand founder, Oliver Proudlock has sought through his mother’s photographic archive to source original images that you wont see anywhere else.  These are then lovingly screen printed onto quality 100% cotton t-shirts to create the product you can see on our site right now.  As per usual there’s also the striking monochrome designs like ‘All Seeing Eye’ and... Read More


Proudlock in Serge DeNimes

As the fifth series of Made In Chelsea gets under way with episode two, Proudlock was last night sporting one of his range of Serge DeNimes t-shirts, the classic All Seeing Eye design.  We’ve been stocking the t-shirts since the label launched in 2011 and they’ve been popular with the shoppers in our Hatters store in Norwich.   Grab one of his original design from our online store.                 Have a look at our whole range of Serge DeNimes here.      


2013 Serge DeNimes

Last year at Jonathan Trumbull, we started stocking t-shirts by the exciting new label Serge DeNimes.  The contemporary brand founded by Oliver Proudlock in 2011, offers original, urban t-shirts of the highest quality. Serge DeNimes name relates to the origin of Denim: a sturdy fabric called serge, made in Nîmes, France, by the André family. Originally called serge de Nîmes, the name was soon shortened to denim. The brand’s first line was inspired by a series of photographs, taken in 1978 by prominent photographers Douglas Villiers and Oliver’s mother, Lena Proudlock , which... Read More