Originally designing Nino Cerruti Giorgio Armani left became a freelance fashion designer and consultant. His penchant for using materials in unexpected contexts and combinations came to be known as a defining characteristic of his style.  His trademark designs were re-interpretations of the traditional business suit, unstructured, relaxed designs for men, and masculine styles for women.

Today Giorgio Armani has come to exemplify the best of the best, representing a life style choice more than a fashion label alone.